SOURZ
Rebrand, New range, Label & Packaging
[ Final Major Project ]
Rebrand for “SOURZ”, a shooter as well as made for mixing.
The logo depicts the typical exaggerated expression of sourness on the face with a bold typeface.
The theme for bottle packaging being Obscure, I linked the Adam & Eve in the Eden garden with Mount Mabu, a Rainforest recently discovered in 2005 with lots of new species of plants and animals in Mozambique, Africa. This forest shares the same title “The Lost Rainforest” as the Eden Garden being a myth.
The drink is called ‘Elixir’, a magical potion made from the extracts of the forbidden fruit. When one drinks this Elixir, they enter into the whole new world of The Lost Forest.
The words ‘Adam’ and ‘Eve’ on the bottle label and ‘The Tale’ behind the bottle hold the personality to glow in the dark.
Glow in the Dark
Bar Matt, Shot glasses made of ice
Tissues, Stirer for big cocktail glass & Stirer for small cocktail glass
Coasters which can be folded and made 3D
Outdoor Promotion
